Effective content isn’t just about business metrics. It’s also about helping users achieve their goals.
Content effectiveness refers to the impact your content has on users.
To be truly effective, content must be easily discovered, so that users can quickly find the answers they need. It must be perceived as accurate and reliable. It needs to be polished in design and format. Content should be relevant, serving user needs or interests first and foremost. It should anticipate their questions and needs, enabling them to complete their goals. Finally, it influences their next step, inspiring them to take action or make a decision.