Product content can help your users or customers achieve their goals. Some indicators of effective product content include:
Ratio of Users to Support Requests
If your user base is growing at a faster rate than your number of support requests, this is a good sign of effective product content.
Support/Knowledge Base Content Views
If there are more page views on your knowledge base than there are support requests, this is a good sign of effective product content – indicating users are going through the available support resources first, and in some cases finding the self-service help they need.
Goal Completions/Conversions
From downloads to signups or purchases, the ultimate test of a website is whether users are taking action. A conversion rate that is increasing over time is a good sign of effective product content.
Daily/Monthly Active Users
Beyond the number of subscribers or customers, regular interactions are another metric to track. The more often users are logging in and spending time online, the more effective your product content is likely to be.
NPS
Net Promoter Score is a score that measures how likely someone is to recommend a product. It is calculated by the percentage of promoters minus the percentage of detractors. (To determine these numbers, users are asked to rank a product from 0-10. Detractors are those who score it 0-6 and promoters are those who give it 9-10.) A higher NPS score could be an indicator of effective product content.