Comparing content performance data is a helpful way to understand how well your content is doing and where there might be room for improvement. A comparison can show how changes in content impact its performance. For example, compare goal completion results across areas of content that are updated with those that aren't. This comparison could quickly show how your new approach to content is making a difference.
Three types of comparison include
- Current state of content effectiveness to other scores for that content
- Before and after updates
- Compare to other content